Do Widgets Dream of Electric Sheep?
In studying consumer psychology and behavior from a neuroscientist’s viewpoint, it’s impossible to neglect the fact that there are aspects of consumer and shopper behavior and attitudes that are easily...
View ArticleThe Color of Money
In the last wave of expansion of the producer-consumer conversation, the trend was all about “Green.” Green was the future, and we could solve our problems with green materials and sources. Most...
View ArticleComing to Our Senses: Applied Solutions to Visual System Saturation
“See me, feel me, touch me, hear me.” In the rock opera Tommy, The Who’s Roger Daltry belted out these lyrics that remind us we have an innate need for sensory stimulation in order to feel alive. We...
View ArticleHeading in the Right Direction: Finding Our Way around the Retail Environment
Delivering quality products and satisfying service to the consumer, requires competent analysis of complex behavior. A critical question along the path to purchase is the ability for a shopper to...
View ArticleConflicts of Interest: Reconciling the Divided Mind of the Consumer along the...
There is a war on. This war is waged on the battlefield known as the Path to Purchase, a battle between what consumers want to be and what they want right now. There are specific points in our lives...
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The Future of Neuromarketing
The Future of Neuromarketing Dr. Kimberly Rose Clark & Matthew L. Tullman In 1990, Michael Gazzaniga, The Father of Cognitive Neuroscience, declared the Nineties “The Decade of the Brain.”...
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